The company NIV (Nouvelle Industrie du Vêtement) was first created in 1966 by the KUPERMAN family in Lyon. The store can still be found in it’s original location on Pierre Corneille Road located in the well-known wholesale district of Lyon.

In the year 2000, the company was acquired by the BAYSAL family who knew how to modernize and expand the company in the readyto-wear feminine market.


For more than 50 years, NIV has perfected a simple concept in order to become one of the leaders in the market with a revenue of 7 millions euros in 2018 including 15% in export.


With 1000m3 and 3 different stores, NIV presents you with a large selection of styles and different choices of models that are trendy
and stylish. Elegant dresses? Sweatshirts? Bohemian skirts?
Fashionable, ready-to-wear items or even classic accessories, NIV has everything you’re looking for!


The stock and supply is constant in order to always be up-to-date so we can offer you quality items at the forefront of the current trends.


NIV has created a commercial website that enables us to offer you the same selection as you would find in our boutiques, including new items daily!


You can also find us on social media which allows us to connect and share look ideas, check out our promotions, or just to simply chat with our clients!


Our experienced sales team is available to offer you quality service while accompanying you in the launching of your boutique, advising you with outfit ideas, informing you about the latest trends, or simply guiding you in finding your perfect selection!


The company NIV is constantly looking to evolve by proposing more and more articles that are Made in France or Made in Italy. Mindful of the quality of the articles we sell, including the material, design and finish, NIV is continually searching for new articles to complete our already extensive selection, while maximizing the quality and keeping our prices competitive.


NIV persistently strives to improve our client relations and always tries to stay at the heart of innovation which consists of great energy and a good mood in accordance with the values of NIV.